Trade fairs, conferences and business events offer the chance to meet more potential clients and partners in a few hours than in weeks of regular business communication.
But the number of contacts exchanged isn't the same as the number of well-started business relationships.
After a full day of conversations, a paper business card can easily end up in a pocket, a bag, or lost among dozens of other cards. By the time you need to find that contact again, the context is often gone: who the person was, what you talked about, and where to find more information about their company.
This is exactly where an NFC business card can change the way companies approach business events.
From introduction to a concrete contact
Time is limited at a trade fair.
A conversation often lasts just a few minutes. You introduce the company, exchange basic information and, if there's interest, agree to stay in touch.
With a traditional business card, that process usually ends with exchanging a name, phone number and email address.
Everything else comes later.
You still need to send a catalog, find a LinkedIn profile, forward a presentation, send a link to a specific product, or explain again what the company does.
With an NFC business card, much of that information can already be available during the very first conversation.
Simply tap the card against the other person's phone to open the digital business profile.
You're sharing more than just a contact
An EIK Visit profile can hold exactly the information that's actually needed after a business introduction.
Besides a name, title, phone number and email address, the profile can link to an employee's LinkedIn account, the company website, a product catalog, a presentation, a portfolio, a location, WhatsApp, or a meeting-booking link.
The other person doesn't need to search for the company name later or wait for you to send the materials you mentioned during the conversation.
They can open them right away.
If the conversation is particularly interesting, they can save the contact straight to their phone and continue the conversation while it's still fresh.
Why does this matter so much at trade fairs?
At a business meeting in an office, there's usually enough time for a more detailed introduction.
At a trade fair, the situation is different.
People move between booths, conversations follow one another, and a potential client can meet a large number of companies in a single day.
That's why simply handing over a business card isn't enough.
It's important to make it easy for the other person to remember your company afterward and find the information that interested them.
If, for example, you discussed a particular product group, the EIK Visit profile can offer direct access to the catalog. If the next step is a meeting, the profile can include a booking link. If you want to continue the conversation on LinkedIn or WhatsApp, those channels can be available in the same place too.
Less searching for information means an easier continuation of the conversation.
One card for different business situations
Another advantage of a digital profile is that its content isn't permanently printed on a physical card.
A company that takes part in different events throughout the year can update certain content on the profile without ordering new business cards.
A new catalog, presentation, portfolio or link to a specific service can be changed on the digital profile, while the employee keeps using the same physical card.
This is especially useful for sales and business development teams that regularly attend trade fairs, conferences and networking events.
The same way of presenting for the whole team
At larger trade fairs, a company is often represented by more than one person.
The booth may include employees from sales, marketing, technical roles or management. Each of them talks to different potential clients, but they all represent the same company.
EIK Visit allows their profiles to be organized on the same principle, keeping key company information consistent.
A company can define what appears on employee profiles and which information stays the same for every team member, while each employee's personal business details differ.
This way, every contact gets the same quality of basic company information, no matter which team member they spoke with.
What happens after the trade fair?
The most important part of a trade fair often begins only once the booths close.
That's when you need to review contacts, send materials, connect on LinkedIn, answer questions and arrange follow-up meetings.
The simpler that first step is, the greater the chance the communication actually continues.
An NFC business card on its own won't turn every conversation into a new client. But it can remove a few unnecessary steps between the introduction and the next communication.
The other person already has your contact. They know where to find your company. They have access to the materials you mentioned. And if there's interest, they can immediately choose the channel through which they want to continue the conversation.
That's a lot more than just exchanging business cards.
EIK Visit as a tool for business events
EIK Visit connects a personalized NFC card with an employee's digital profile, bringing together contact details, company information and content that matters for continuing the business conversation, all in one place.
The recipient doesn't need a special app. The profile opens by tapping the NFC card against a phone, and it's also accessible via a QR code.
For companies that regularly take part in trade fairs and conferences, the goal isn't just to share as many contacts as possible.
The goal is for a good conversation not to remain just a conversation from the trade fair.
Planning your next trade fair or business event?
Book an EIK Visit presentation and see how digital business cards could work for your sales, marketing or management team.
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