What is an NFC business card and how does it work?

Exchanging business cards has been an almost inseparable part of business meetings, conferences and trade fairs for decades. But the way we continue business communication today has changed a lot. A phone number and email are often no longer enough. After a meeting, we look for a LinkedIn profile, a company website, a product catalog, a presentation, or a simple way to keep the conversation going right away.

An NFC business card brings exactly that information together in one place.

Instead of handing the other person a paper card with a few printed details, you simply tap the NFC card against their phone. Your digital business profile opens on their screen with the information you want to share.

How does an NFC business card work?

NFC is a technology that enables data exchange over a very short distance. Most modern smartphones already use it, among other things, for contactless payments.

With an EIK Visit card, the principle is simple: hold the card against the phone, and the user's digital profile opens.

There's no need to install an EIK app or set anything up on the phone beforehand. If someone doesn't want to or can't use NFC, they can also open the profile by scanning the QR code printed on the card.

Within a few seconds, the other person gets access to information they would otherwise have to look for in several different places.

Much more than a name and phone number

A traditional business card has limited space. It usually holds a name, job title, phone number, email and website address.

A digital profile has no such limit.

Depending on a company's needs, an EIK Visit profile can include an employee's contact details, LinkedIn and other social networks, the company's location, website, WhatsApp, Viber or Telegram, as well as catalogs, presentations, a portfolio, a meeting-booking link, apps and other business content.

The contact can be saved directly to the phone's address book, without manually typing out the number or email address.

This is especially practical at trade fairs and business events. Instead of a conversation ending with "I'll send you the catalog once I'm back at the office," the other person can open it on their phone right away.

What if some information changes?

This is one of the biggest differences between a traditional and an NFC business card.

If a phone number, an employee's job title, a catalog, a presentation or any other detail changes, there's no need to print a new card. The content of the digital profile is updated, while the physical NFC card keeps being used.

For companies with a larger number of employees, this brings an additional advantage.

If an employee leaves the company, the card can stay with the company and be linked to a new employee's profile. That's why the physical card can be designed primarily around the company's identity, without details that would limit its later use.

The company decides what's shown

EIK Visit isn't meant to be just an individual digital business card — it's a tool that lets a company standardize the way its employees present themselves.

A company can decide which information should be part of the profile and which details an employee can update independently.

For example, the company website, catalog, presentation or other official content can stay defined at the company level, while an employee can update their LinkedIn profile or other agreed-upon details.

This way, sales, marketing, management or other teams that communicate with clients every day can have consistent digital profiles, while each employee still keeps their own personal business information.

Where does an NFC business card make the most sense?

It delivers the most value wherever new business contacts are made often.

At a trade fair, conference or networking event, a handful of conversations can easily turn into dozens of new contacts. In that situation, a paper business card mostly just serves as a reminder of who you talked to.

An NFC business card lets that first contact lead straight to the next step — a LinkedIn profile, a company presentation, a product catalog, a WhatsApp chat, or booking the next meeting.

And that's exactly where its main value lies.

An NFC business card isn't just a digital replacement for a piece of paper. When set up properly, it becomes a simple tool for networking, sales and presenting the company.

EIK Visit — one contact, all the information you need

EIK Visit connects a physical NFC card with a personalized digital profile for each employee.

The EIK team creates and sets up the profiles initially, so the company doesn't need to explain to each employee individually how to build their own profile. After that, the content can be updated to match the company's needs.

The result is simple: you bring one card to a meeting or event, and you can leave the other person with a lot more than just a phone number.

Want to see what EIK Visit could look like for your company? Book a presentation and see how NFC business cards can be used in your sales, marketing, HR or management team.

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